Discover what chromatix is all about. A truly colourful mobile shopping experience.
chromatix helps you fill your life with amazing colours.
TAM Projection 2012 - 2016 for Chromatix App
For the TAM 5 year projection we looked closely at apps that had similar demographically speaking users to our market target.
We after a deep research we decided that our TAM would be the US women at an age range from 20 to 34 years old, with a college degree that would own an android smartphone.
From the US census we took the population projections for the next 5 years, the percentage of women from 20 to 34 years and that would have a college degree. For the smartphone and android users growth we looked for online specialized publications. All the sources are at the end of this post.
At the end we got really interesting results. Our estimated TAM would be 4.4 million women in the US with a very interesting growth rate in the next 5 years that would result in a TAM of 14.5 by 2016.
Sources
*Mobile Users http://www.ctia.org/consumer_info/index.cfm/AID/10323
*Smartphone growth http://www.engadget.com/2012/05/07/nielsen-smartphone-share-march-2012/ http://searchengineland.com/forecast-more-us-mobile-web-users-than-pc-by-2015-92516
*College Table A-2. Percent of People 25 Years and Over Who Have Completed High School or College, by Race, Hispanic Origin and Sex: Selected Years 1940 to 2012 http://www.census.gov/#
Vision of the Team chromatix
According to professional marketers, by 2015 shoppers around the world are expected to spend around $119 billion USD on goods and services purchased via mobile phones, which represents 8% of the total global e-commerce market. In the USA alone, e-commerce is worth $218 billion USD, of which 17% is generated by women buying “shoes, clothing and accesories. We want to take a piece of this juicy pie by increasing the share of shopping in mobile devices.
To do this, we have developed chromatix, mostly for women that own smartphones (51% of female mobile subscribers in the USA). Considering that 85% of shoppers place colour as a primary reason for buying a particular product (KISSmetrics), chromatix will offer these women a whole new shopping experience in which they can discover items based on the colours they love. All they have to do is capture colours around them using their smartphone camera and then browse their shopping options and pay for them. Simple, fun and interactive.
The app then would also be able to suggest matching colours and combinations, enriching thus the experience and generating more transactions. In the end, we envision a shopping experience so simple and delightful, that anyone with a smartphone will be able to be shopping by colour in no time.
Colour will only be the first step in gaining a foothold in the mobile e-commerce. Other elements could come: context, patterns, shapes, etc. Our vision is completed once we have made the mobile shopping experience so simple and fun, that literally anyone with a smartphone can be using it to shop in no time. Ultimately we want to nail the impulse shopping market via mobile through great design and simple interphases.
Meet the Chromatrix.co team
Paulina Llamas
@pauflames
Designer
I have Experience in Editorial Design, Graphic Design, Print Design
Working at Flock Advertising
Co-founder/Art director The Happy Freaks Factory/Sabotage Magazine
Designer/ Art director at Vintash Magazine
Jr. Designer at Kryptonita
Jr. designer at Index34
Ana Corral
@laanacorral
Hustler.
I’m studying Entrepreneurship at Tecnologico de Monterrey in Hermosillo, Sonora.
I’ve organized two startup weekends, and I’m trying to develop the startup vision and community in my region.
I like to get things done, accomplish dreams and not let just being dreams.
Humberto Ceballos
@bertoce
Hustler/Designer
Video producer at Bemenamx
Co-founder and former producer at Elefgant and ConciertoCable.
Mexico City lover.
Genesis Gonzalez
@gnesis
Hacker
Entrepeneur, creative and innovative.
Founder at 8Cerebros, project manager and IT consultor.
Passionate developer, free software, technology, music and video games lover.
Cesar Gutierrez Bartra
@utiq
Hacker
CEO at Overlink.
I’m a web and business developer that like to enjoy making new projects that add value and really solution problems. I like the perfection and the disorder in the order.
Edgar Hernandez Vilchis
@zedtrix
Hacker
Cofounder at MetricLytics
Founder and CEO at Viosek
I have experience in MySQL and PHP
“Ser un emprendedor es vivir unos años como otros no lo harán, para vivir el resto de sus vidas como otros no podrán” – Anónimo
Manuel Morato
@ememorato
Hustler
Global Business Development at ZOYI, Inc.
Worked at AdbyMe as Manager, Sales & Business Development and at REnacimiento México as Contributor, Editor & Co-founder
I founded my first company in college, a student-run marketing agency, with fellow classmates. I learned by doing and through experience about business development and management.
I actively seek to continue to build bridges between East Asian and Latin American culture, using technology and business impact as the means for this.
Specialties:Business development, business strategy, community management, content management, customer development.
Elance, Our Faithful Companion in StartupBus
StartupBus is an intense competition. Translation: it entails massive amounts of hard work. We’re building a business from scratch here, so there’s lots to be done on different and simultaneous fronts: coding + programming, design, business end, etc.
That said, we have been lucky to have an extra option working on our behalf during the competition. I’m talking about the guys at Elance (http://elance.com). Elance is a platform where freelancers offer their professional services and skills to anyone who needs them. In other words, they make these connections possible, thanks to their ever-growing network of subscribers.
In the case of chromatix, we got assistance in the form of market research, competitor analysis and legal advice. While we were working in the core value parts of the project, such as building and hustling, the guys at Elance were helping us move ahead by getting some needed extra tasks done. It was great to have them on our side.
Elance has been the official sponsor of StartupBus and we are grateful for their generous contributions to all of our projects. To learn more about Elance, watch the video and visit their website. Who knows, their freelancers might be the answer for your needs!
chromatix Press Release
- The mobile e-commerce industry is poised for accelerated growth as smartphone adoption continues to increase.
- Through chromatix, we can change the way people experience shopping on their smartphone.
- Chromatix is an app that lets you shop for the colours you love, thus making the mobile shopping experience simple, fun and interactive.
- Chromatix is a startup from the international entrepreneur competition StartupBus (http://startupbus.com) Team Mexico and will launch very soon its first prototype.
Monterrey, Nuevo Leon, Mexico. We are being witnesses of how mobile devices are taking over the way we consume Internet in our society. This has then, invariably affected how we shop online. Professional marketers say that by 2015, shoppers around the world are expected to spend about $119 billion USD on goods and services purchased via mobile phones. This represents about 8% of the total global e-commerce market.
In this context and considering how colours are a defining element in many people’s every day lives, chromatix - http://chromatix.co - an app that enables us to discover shopping items based on the colours we love, comes to life. Chromatix (Twitter: @chromatixApp) let’s you shop by the colours you capture on your smartphone, thus changing the experience of mobile shopping and making it simple, fun and interactive. It is envisioned to be simple enough to be used by anyone who owns a smartphone.
Now you can make the beautiful colours of your surroundings become a physical part of your life. “Consumers place visual appearance and colour above other factors when shopping.”, according to experts in online analytics KISSmetrics. It is also well known that many retail clothing stores organize their garments by colour, which in turn changes with the seasons and fashion trends. There is a real opportunity of using the weight of colour in purchasing decisions to gain a foothold in the mobile e-commerce market.
To learn more about chromatix, visit our blog at http://blog.chromatix.co - we would love to hear feedback, comments or suggestions. This is a startup that’s being developed within the StartupBus competition, in the Team Mexico bus. We’re currently in a pre-launch phase, getting ready to release our first working prototype as early as in a few hours. Stay tuned to hear more about how chromatix is disrupting the mobile shopping industry through a truly colourful experience.
Add colour to your life with chromatix. @ChromatixApp
